+ Custom Brand Identity
+ Marketing Material
Seaspan Shipyards launches immersive visualization platform to accelerate digital transformation of shipbuilding and fleet maintenance. They required a custom brand for their new program and marketing material to coincide with the new brand.
The brand is inspired by the docs in Victoria and Vancouver where Seaspan does ship building and repair: challenging, forever changing and personal. Together, we created a dynamic, strong brand that represents the innovation this new technology is bring to the industry.
The key components of the brand are industrial, strong typography, and cool colors. The HoloShip brand is powerful, strong, and creative at its core.
The overall brand tone is centered around innovation, technology, and a one-of-a-kind experience.
The Service
The Customer
Seaspan Shipyards (Seaspan) has launched its new HoloShip facility, an immersive visualization system that enables Seaspan and the Canadian marine industry community to access a virtual reality environment to develop, integrate, test and demonstrate new digital twin capabilities and transform how ships are built, constructed, and maintained.
![Holoship logo [Recovered]-01.jpg](https://images.squarespace-cdn.com/content/v1/60b00f61fc475c1130c3c784/5727fd98-580a-4794-bde3-5f42acc6fa46/Holoship+logo+%5BRecovered%5D-01.jpg)
About HoloShip
Seaspan’s HoloShip enables designers, engineers, production teams, and customers to virtually experience, on a 5.6-metre-wide display wall, a fully detailed, three-dimensional and highly accurate digital model of the vessel. Using 3D and virtual reality headsets, participants are transported onto the ship, able to move about to view and interact with the space, as well as with the equipment, components, systems and subsystems.
The HoloShip platform enables engineering and design teams to assess and evaluate a wide range of uses and scenarios across all stages of a vessel’s lifecycle, from design and construction through to delivery, operations, maintenance and training. Emerging digital twin technologies can be leveraged to aid vessel owners and operators to reduce down-time for repair, more effectively maintain, sustain and enhance fleets and lower vessel cost of ownership.